Digital Products / Web & App Design
Overview
I have contributed to the design and development of digital products including SaaS platforms, websites, and mobile applications. My work focuses on creating clear user interfaces, intuitive navigation, and visual systems that translate complex functionality into accessible digital experiences.
These projects involved close collaboration with product managers and engineering teams to ensure both usability and technical feasibility.
Design Focus
- User interface design
- Product wireframing
- UX structure and navigation
- Visual systems for digital platforms
Key Contribution
- Web and mobile interface design
- Wireframes and product prototypes
- UI components and layout systems
- Developer collaboration
Brand & Visual Identity
Overview
Brand development has been a central part of my work since the early stages of my career. I have contributed to the creation of visual identities, brand systems, and communication assets across both digital and print platforms.
Later, I founded Pinol, a creative studio focused on branding and visual communication. Through this studio, I led the development of corporate identities for numerous businesses in northern Nicaragua, eventually becoming a creative services provider for major national companies including CCN (Compañía Cervecera de Nicaragua).
Throughout my work, I have developed brand identities for organizations across industries such as restaurants, finance, agriculture, technology, entertainment, film production, and the liquor and brewing sectors.
Design Focus
- Brand identity systems
- Logo design and visual language
- Typography and color systems
- Marketing and communication assets
Key Contribution
- Corporate identity development
- Brand systems and guidelines
- Marketing design (print & digital)
- Multi-industry branding