Good design isn’t just about how it looks. It’s about how it works. How it communicates. How it serves a purpose. After years in the field, some things become clear:
Editable files should come properly layered, grouped, and clearly labeled.
RGB is for screens. CMYK is for print.
Designs must be scalable, flexible, and (most importantly) understandable for the teams who’ll use them: developers, print operators, engineers... not artists.
Design doesn’t end when you export a PNG. It ends when it works in the real world.
In this section, I share glimpses of my work as a visual graphic designer. Every project is built with intention and technical precision.
Welcome to my world of design.
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I offer high-impact design services rooted in strategic thinking and crafted execution. With years of experience in branding and UI/UX, my design work helps businesses define their identity and connect with people.
Whether you're launching a new brand, refreshing your image, or building digital tools, every project is approached with care, clarity and a focus on emotional value.
Starting Rates:
Each project includes discovery sessions, concept exploration and high-quality deliverables tailored to your needs. Pricing depends on the project scope, deadlines and licensing requirements.
To begin a design project or request a custom quote, feel free to reach out. I’ll be glad to help you build something beautiful and purposeful.
Cultural Identity Brand & Creative Studio
In 2018 I collaborated as an UIX designer for the development of data management platforms
In 2015 I collaborated with Nestrix Studios in the development of apps and games.
Please reach us at contact@juanbaez.art if you cannot find an answer to your question.
Visual identity projects start at $2,500 and include brand strategy, logo design, typography, color systems and core brand assets. Pricing varies by scope and licensing.
Yes, I design logos as well as full branding packages, including tone, visual language, and brand manuals. Let’s discuss what level of identity your project needs.
Absolutely. I offer UI/UX design starting at $100/hour, focused on clean, functional and emotionally engaging interfaces for websites, apps and digital products.
Projects typically include wireframes, interactive mockups, user flows and final screen designs for development. I adapt the deliverables to your team’s needs.
Branding projects usually take 3–6 weeks, depending on scope and revisions. Each phase includes collaborative feedback to align the vision and message.
Yes, I regularly work with early-stage startups and independent businesses. We scale the scope to fit your budget while keeping impact high.
Looking to elevate your brand, refresh your online presence, or launch a new digital experience?
Let’s bring clarity and purpose to your vision. Send me an email, and we’ll shape the next step together.
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